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| Credit: Merit |
We think it's fair to say that Merit Beauty is pretty much the makeup (and, more recently, skincare!) equivalent of The Row or Khaite.
Understated and pared down, offering essential products that are formulated to work, it's a beauty brand based on efficacy and effortlessness.
We tried it when it launched back in 2021, and we've been big fans of it ever since.
Truth be told, some of the Merit's beauty products are staples in our makeup bags. The Minimalist foundation and concealer stick, the Tapered Blending Brush, and the 1990 Ultra Fine Brow Pencil are among our everyday makeup go-tos.
So naturally, when the brand launches something new, we stop and take note.
One of Merit's most recent launches is The Everything Tote Bag.
No stranger to the covetable carry case game — the brand's brown corduroy, tie-top makeup bag is an absolute must have — this canvas tote bag is designed to hold all the day's essentials ... and then some.
Do we need another tote bag? No. But, are we seriously crushing on this one from Merit? Absolutely.
Plus, the brand — and the very cool team behind it — have reportedly put hours of research into perfecting this bag.
So, you know it's going to be good.
Featuring wide straps for extra strength (you know, so you can really fill it up) as well as two interior compartments, the heavy-duty canvas design features the Merit slogan: Makeup you can live in. This oversized tote is so roomy they might as well have added a line that said: A tote bag you can (almost) live in. It wouldn't be wrong.
The Everything Tote Bag is free with a purchase of $125 and up. It's also available to buy on its own for $54 at Meritbeauty.com.