Denim is a constant in my closet, as I'm sure it is in your's too.
But, do you know where your favourite jeans come from? Not the store or the brand. But the actual denim?
A new collection from Reformation aims to answer that question with a definitive "yes" thanks to a partnership with the company FibreTrace.
The collection features six styles — each one made using Good Earth Cotton sourced from the "world's first climate-positive farm in Australia."
The FibreTrace technology sees luminescent pigments, which are traceable by scanning, in the fabric to provide customers with the ability to follow "the denim's entire lifecycle, from fibre production to finished garment," according to the company.
The idea that a garment could be traceable, down to the very fibres it's made of, is a big move toward knowing exactly where our clothing comes from. It's an idea I expect to gain further traction as the fashion industry is pushed to be more sustainable.
I'm wearing the Cynthia High Rise Straight Jeans in the wash Ponce in a size 30. For those who are curious about the fit, I thought I would add a few notes.
I wasn't sure how they would fit, but I'm mostly pleased. I found they fit a bit small in comparison to some of the other 100 percent, straight-leg cotton jeans I have, specifically in the hip and thigh area. I went with my normal size, but wonder what it would have been like if I had of sized up.
The rise is perfect — not too high — and I really like the straight fit. The denim is a wonderful weight and I'm excited to see how these jeans wear over time.
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