What it is: A new clean, curated beauty lineup created by Katherine Power (the mastermind behind Who What Wear, Versed skincare and Avaline wine) that promotes the idea of "Less is more."
Beauty bonus: We love that the products are clean, vegan and cruelty free.
Beauty bummer: If you're looking for full-on glam with lots of colour and glitter, this minimalist brand may not be for you.
Overall: This brand has created some big buzz surrounding its launch.
(Full disclosure: We were gifted these two products to try in advance of the release)
The idea of a beauty brand being about just the necessities is something we can totally get behind. Especially after a year like 2020, which saw many of us strip down our daily makeup bags to the bare minimum — if anything at all.
We tried the Day Glow highlighter stick, an easy-to-use highlighter that provides a pretty, natural glow. We liked the lightweight formula, which was easy to smooth onto skin, blending in with either a fingertip or a synthetic bristle brush, as well as the subtle shimmer.
The other product that we tried was the Brow 1980 brow pomade/gel. Brows are a big deal for me, so I was excited to try it. I liked the formula, which gave brows a groomed and subtly hued appearance. But, we found the brush a tad too big and the wand handle a bit too long. Perhaps we're just used to mini spoolie brushes and small handles of longtime brow favourites from the likes of Dior and Benefit. I also went back in with a pencil to fill in a few gaps after applying the pomade.
Next time, I'd like to try The Minimalist foundation stick ... because when it comes to lightweight coverage, I'm here for it.
Would recommend? Yes.
Where to get it: Meritbeauty.com
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