What it is: A new mascara from the beauty brand backed by Kat Von D that promises to boost lashes with “plant-powered” ingredients such as sunflower oil.
Beauty bonus: The large brush really grabs lashes for a complete coating.
Beauty bummer: Those who prefer bold-looking lashes with one coat may find that several coats are necessary to achieve the desired look. (We needed three!)
Overall: We love that this mascara attempts to find an alternative to beeswax for its lash-boosting formula.
The product is neither too thick or waxy. It’s also not overly thin, either. It’s pretty much the perfect mixture, coating lashes and allowing for easy layering of coats for those of us who love a more dramatic lash effect.
As mentioned above, the fluffy, oversized brush worked to grab lashes for a more voluminous effect.
And, at the end pro the day, flaking was minimal and the formula washed off fairly easily (especially considering those three coats of it!) with warm water and soap.
Would recommend: Yes!
Price: $29
Where to get it: Sephora.com
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